Crazy to think, 5 years ago, I lived with my parents, had about £13K to my name, a second-hand Volkswagen Polo, was pulling in
a few £500-ish DJ gigs a month, whilst slowly realising music would never provide the freedom and wealth I dreamed of, and
was trading in my spare time in the hopes of “one day, getting rich”.
Fast-forward 5 years, I’m a multi-millionaire, living in my dream apartment overlooking the ocean in Dubai, with a seven-figure
real estate portfolio, an eight-figure e-learning company, sixteen members of staff, etc. Turns out, dreams do come true.
Along the way, I realised three key things that I want to share with you in this post.
1: Your product has to solve a need within the market for someone who has the want, the need and the capital to be able to
afford to invest in your solution. If you can tick those boxes, you're in for a world of fun and a lot of income, too.
2: Offer comes first. Without a great offer, kiss your chances of making significant income, and having a significant impact, goodbye.
What is a great offer? One that compels a prospect to buy because it provides what they want, without what they hate,
in a reasonable timeframe.
3: Pricing is everything. If you under-price or over-price, it will slow you down or even prevent you from making sales at all. Start low,
but keep it high-ticket. Don't waste time on low-ticket groups for nurture purposes. One solid price and
one solid program is all you need.
I go deeper on these points, and other key points, in my new book
